When we launch a cosmetic in the market, creating customized packaging is one of the key aspects to consider.
In a saturated industry where more and more innovative and cutting-edge products are coming out every day, emerging is a matter of details. Fortunately, technology comes to our aid, offering painting and printing techniques on packaging that can impress consumers and convince them to try our product.
Continue reading the article to discover all the customization options Steba makes available to you.
Customized packaging, an easy opportunity to showcase your brand identity
The difference between a cosmetic that stays on the shelf and one that arrives at the customer’s home starts first and foremost with personalized packaging. In fact, cosmetic packaging is the first major opportunity we have for:
- attract the consumer’s eye
- Convey our brand values and identity in a few moments
- Being able to communicate all of our characteristics
Precisely because of their importance, every year Cosmoprof indicates the Cosmopack Awards to reward innovation in product formulation and creativity in packaging.
You can find out the winners of the latest 2019 edition at this link.
We are also proud to recall our contribution to the victory of designers Karine and Stephanie Coccellato in the 2019 Cosmétiquemag competition. The sisters and designers won first place for the most beautiful design and sustainable innovation with Archiman, a men’s grooming product with our airless.
All Steba services to customize your cosmetic packaging
Thanks to our direct relationship with leading experts in the field, Steba is able to offer you the ideal advice
to achieve your goals. Even communication ones.
The printing and customization techniques we can put at your service are many:
- silkscreen printing
- labeling
- pad printing
- hot stamping
- metallization
- painting
Let’s see together in detail what they consist of.
Screen printing to customize packaging
Screen printing is a special printing service that originated for textiles, but today is also widely used for decorating cosmetic packaging. The reason is that it is the ideal technique for printing on circular and flat surfaces.
Through the use of special inks, in fact, it is possible to recreate effects on the packaging that can impress the customer and convince him to give it a chance.
In particular, through screen printing we are able to achieve:
- glossy and matte effects
- lettering and relief drawings
- glitter decorations
The great advantage is that you can count on an almost infinite color palette, thus having the ability to put any idea into practice.
Read the in-depth article dedicated to Steba’s screen printing packaging
Labeling for custom packaging
Another packaging customization service islabeling.
Adhesive labels, both printable and digital, offer an excellent solution for custom packaging and product characterization.
In particular, they are used for medium to low quantity and no color limitation.
In contrast, for larger batches, screen printing is optimal.
Read the in-depth article dedicated to the packaging labeling from Steba
Pad printing in packaging customization
Another very versatile technique is pad printing.
Through the use of a pad, it is possible to transfer the designed decoration onto all kinds of surfaces.
In addition, pad printing is particularly effective when it comes to enhancing small packaging while keeping the accuracy of the design high, even if it is a photographic subject.
Read the in-depth article dedicated to the pad printing packaging from Steba
Hot stamping for custom packaging
Hot stamping is the technique that avoids smudging and inaccuracies.
Specifically, the subject designed for decoration is made on a plastic film. Then a heated plate (at high temperatures) is pressed onto metal ribbons over our packaging.
The goal is to thus transfer the design quickly and accurately.
Read the in-depth article dedicated to the service of hot stamping packaging from Steba
Metallization to customize packaging
Another method, with a very dramatic effect, is metallization.
Through the use of a thin reflective foil, it is possible to embellish your packaging with a vacuum spray capable of recreating metallic and mirror effects .
Read the in-depth study dedicated to the service of packaging metallization service from Steba
Painting to customize packaging
A final service to make any product stand out and enhance its value is varnishing.
This technique is popular in cosmetics and perfumery packaging to create fine details and homogeneous backgrounds.
Modern varnishes allow for partial or full “coloring.” On different shapes and various materials.
Excellent gloss and definition is always achieved.
Read the in-depth article dedicated to Steba’s packaging painting service
Steba, the creative side of cosmetic packaging
Steba ‘s experience in cosmetic packaging makes every project a reality.
Being able to rely on all these customization techniques allows us to make any type of packaging included in our catalog unique.
In fact, in addition to customization we provide you with acomplete offer with all the best packaging on the market.
With us you can choose from:
- airless bottles
- plastic bottles
- plastic jars
- glass containers
- capsules
- pumps and dispensers
- aluminum containers
See our page contacts and make an appointment for a consultation.
Through a comparison we will be able to find your perfect packaging: Steba makes your cosmetic products on your ideas!
