Customized, high-quality packaging takes on a key role in strategic product promotion processes. Suffice it to say that in a well-structured marketing plan (e.g., based on the 4Ps of marketing: Product, Price, Place and Promotion), one of the key elements is precisely the product and its packaging.
After all, functional, high-impact and personalized packaging is, without a shadow of a doubt, capable of attracting consumer attention. In fact, it is often so important, that it affects the product’s market launch and the achievement of successful positioning.
For this reason, packaging is an element that must be as well designed as the product itself, taking into account the following instances:
- technical and material, each product must be compatible with the substance to be contained
- aesthetic, the buyer is attracted by its unique and identifying design
The properties of custom packaging
The main feature of customized packaging is to make the product unique and impactful.
Thus, to stand out in the great sea of competition, companies are called upon to carefully study both design and packaging. In fact, logo, brand, decoration and text are indispensable to buildproduct identity and uniqueness.
In practice, packaging is an excellent marketing tool, which simplifies the work of sales promotion.
In fact, a studied graphic design, the choice of materials, the colors and message used, are all elements that contribute to encouraging the consumer’s purchase choice.
Steba accompanies the client in the right graphic realization of packaging, supporting them in both the creative and technical stages of printing on the product.
→ Learn about our collaboration with designers Karine and Sophie Coccellato for Archiman, a men’s care product with airless bio-packaging.
Contain and protect in custom packaging
Of course, any packaging, whether customized or not, has as its primary objective to contain, cover and protect.
Packaging must meet certain technical and material rules. It must be compatible with the solution it contains and comply with current legal regulations.
This requires the professionalism of experts who know how to combine functionality with theaesthetics of custom packaging.
Steba offers different types of containers and dispensing accessories suitable for a wide variety of usage solutions.
One example: creams, one of the most widely marketed and used products in everyday life, can be contained by bottles with dispenser and pump dispensers, by jars with screw closures, or by airless(literally airless) bottles.
In particular, the latter are not suitable for all preparations, but only for those with a creamy, semifluid, or slightly viscous base.
In other words, each packaging has a certain design that responds to numerous technical, functional, and aesthetic aspects.
Communication through personalized packaging
We can, therefore, without a shadow of a doubt say that personalized packaging communicates.
In particular, in addition to containing the product, it conveys two key messages to its audience:
- corporate identity
- the history of the product itself
In fact, packaging and label represent the summary of a brand’s choices. They can evoke emotions, convey messages and simultaneously carry important information about the product. For example, instructions about usage, recycling of the material, or even indications required by regulations.
All this, but not only…
The trend and values of recycled containers
So packaging tells the story of the product but also the company’s choices. Recycling is increasingly considered an ethical duty by society. But it also represents a new market opportunity for companies, which are able in this way to reach even the most ecologically sensitive segments of the public.
For this very reason, many realities are now becoming interested in a “new concept” of a product, which has a second life cycle and use.
Thus was born bio-packaging, which uses only recycled products, with complete respect for the environment, to offer innovative solutions capable of making a difference.
We at Steba actively follow global trends in organic and sustainability.
In particular, we care about the problem ofocean pollution and the presence of plastic waste in it. This has also led us to adopt a green philosophy and offer products made from recycled raw material.
The latter can replace virgin raw material, allowing us to avoid waste, protect our planet and become part of acircular economy.
For example, we offer some eco-friendly packaging using:
- SUGAR DOG in white
- CARBON FREE in black
- PET PCR in 35%
So recycled packaging is, in its own right, among the customizations and choices available. And the focus on green even extends to trying to “educate” about recycling.
In fact, good packaging contains all the important information about it: how to use it, how to transport it, but also how to dispose of the packaging. This last aspect is crucial: a customer who is informed about how to dispose of a material is more likely to become involved in its recycling.
Thus the packaging itself can take on a very important role and help “educate” the consumer about the proper use of waste by sharing, as a result, the green ethos of the company that produces it.
We at Steba are enthusiastically investing in green, so that we can offer a wide selection of sustainable products and alternatives that are of great value to the environment and the end consumer.
Our goal is to turn Steba into a proud spokesperson for growing ecological awareness.
→ Sustainability article: “Recycled packaging and scenario”
How to customize packaging with Steba
Protection, flexibility, information, product identification and recycling are all positive aspects of customized packaging. For these reasons, the design phase appears indispensable in order to achieve the right coating capable of enhancing the content.
Steba has several packaging customization capabilities. It uses state-of-the-art decoration and printing techniques, as well as skilled support for packaging customization.
The techniques available are screen printing, pad printing, hot stamping, metallization, and varnishing.
These processes will make it possible to create packaging with an attractive graphic design, to make it an information, identification tool, always aligned with the corporate philosophy.
Contact us, we will help you create your new product line!
