{"id":2052,"date":"2020-07-01T10:02:36","date_gmt":"2020-07-01T08:02:36","guid":{"rendered":"https:\/\/steba.it\/the-importance-of-personalized-packaging\/"},"modified":"2025-10-09T14:49:02","modified_gmt":"2025-10-09T12:49:02","slug":"the-importance-of-personalized-packaging","status":"publish","type":"post","link":"https:\/\/steba.it\/en\/the-importance-of-personalized-packaging\/","title":{"rendered":"The importance of personalized packaging"},"content":{"rendered":"<p><strong>Personalized<\/strong>, high-quality <strong>packaging<\/strong> assumes a key role in strategic product promotion processes. Suffice it to say that in a well-structured marketing plan (e.g., based on the <strong>4Ps of marketing<\/strong>: Product, Price, Place and Promotion), one of the key elements is precisely the <strong>product<\/strong> and its <strong>packaging<\/strong>. <\/p>\n<p>After all, <strong>functional<\/strong>, <strong>high-impact<\/strong> and <strong>personalized<\/strong> packaging is, without a shadow of a doubt, capable of attracting consumer attention. In fact, it is often so important, that it affects the product&#8217;s market launch and the achievement of successful positioning. <\/p>\n<p>For this reason, packaging is an element that must be as well designed as the product itself, taking into account the following instances:<\/p>\n<ul>\n<li><strong>technical<\/strong> and <strong>material<\/strong>, each product must be compatible with the substance to be contained<\/li>\n<li><strong>aesthetics<\/strong>, the buyer is attracted by its unique and identifying design<\/li>\n<\/ul>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/07\/packaging-personalizzato-steba.jpg\" alt=\"steba custom packaging\"><\/p>\n<h2 style=\"text-align: center;\">The properties of custom packaging<\/h2>\n<p>The main feature of custom packaging is to make the <strong>product unique<\/strong> and <strong>impactful<\/strong>.<br \/>Thus, to stand out in the great sea of competition, companies are called upon to carefully study both design and packaging. In fact, logo, brand, decoration and text are indispensable to build<strong>product identity<\/strong> and <strong>uniqueness<\/strong>. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/07\/proprieta%CC%80-packaging-personalizzato.jpg\" alt=\"custom packaging properties\"><\/p>\n<p>In practice, packaging is an excellent marketing tool, which simplifies the work of sales promotion.<br \/>In fact, a <strong>studied graphic design<\/strong>, the choice of materials, the colors and message used, are all elements that contribute to encouraging the consumer&#8217;s purchase choice.<\/p>\n<p>Steba accompanies the client in the right graphic realization of packaging, supporting them in both the creative and technical stages of printing on the product.<\/p>\n<p>\u2192 Learn about our collaboration with designers <em>Karine<\/em> and <em>Sophie Coccellato<\/em> for <a href=\"https:\/\/steba.it\/cosmetiquemag-2019-premio-lo-vince-steba\/\"><br \/>\n  <strong>Archiman<\/strong><br \/>\n<\/a>, a men&#8217;s care product with <strong>airless bio-packaging<\/strong>.<\/p>\n<h3 style=\"text-align: center;\">Contain and protect in custom packaging<\/h3>\n<p>Of course, any packaging, whether customized or not, has as its primary objective to <strong>contain<\/strong>, <strong>cover<\/strong> and <strong>protect<\/strong>.<br \/>Packaging must meet certain technical and material rules. It must be compatible with the solution it contains and <strong>comply with<\/strong> current legal <strong>regulations<\/strong>.<br \/>This requires the professionalism of experts who know how to combine <strong>functionality<\/strong> with the<strong>aesthetics<\/strong> of custom packaging. <\/p>\n<p>Steba offers different types of containers and dispensing accessories suitable for a wide variety of usage solutions.<\/p>\n<p>One example: creams, one of the most widely marketed and used products in everyday life, can be contained by bottles with dispenser and pump dispensers, by jars with screw closures, or by <em>airless<\/em>(literally <em>airless<\/em>) <strong>bottles<\/strong>.<br \/>In particular, the latter are not suitable for all preparations, but only for those with a creamy, semi-fluid, or slightly viscous base.<br \/>In other words, each packaging has a certain design that responds to numerous technical, functional, and aesthetic aspects.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/07\/flacone-airless-personalizzato-steba.jpg\" alt=\"custom steba airless bottle\"><\/p>\n<h3 style=\"text-align: center;\">Communication through personalized packaging<\/h3>\n<p>We can, therefore, without a shadow of a doubt say that <strong>custom packaging <em>communicates<\/em><\/strong>.<br \/>In particular, in addition to containing the product, it conveys two key messages to its audience:<\/p>\n<ul>\n<li>corporate identity<\/li>\n<li>the history of the product itself<\/li>\n<\/ul>\n<p>In fact, packaging and label represent the summary of a brand&#8217;s choices. They can evoke emotions, convey messages, and simultaneously carry important information about the product. For example, instructions about usage, recycling of the material, or even directions required by regulations.<br \/>All this, but not only&#8230;  <\/p>\n<h4 style=\"text-align: center;\">The trend and values of recycled containers<\/h4>\n<p>So packaging tells the story of the product but also the company&#8217;s choices. <strong>Recycling <\/strong>is increasingly considered an <strong>ethical duty by society<\/strong>. But it also represents a new market opportunity for companies, which are able in this way to reach even the <strong>most ecologically sensitive segments of the public<\/strong>. <\/p>\n<p>For this very reason, many realities are now becoming interested in a &#8220;new concept&#8221; of a product, which has a second life cycle and use.<\/p>\n<p>Thus was born <strong>bio-packaging<\/strong>, which uses only recycled products, with complete respect for the environment, to offer innovative solutions capable of making a difference.<\/p>\n<p>We at Steba actively follow global trends in <strong>organic<\/strong> and <strong>sustainability<\/strong>.<br \/>In particular, we care about the problem of<strong>ocean pollution<\/strong> and the presence of plastic waste in it. This has also led us to adopt a <strong>green philosophy<\/strong> and offer products made from recycled raw material.<br \/>The latter can replace virgin raw material, allowing us to avoid waste, protect our planet and become part of a<strong>circular economy<\/strong>. <\/p>\n<p>For example, we offer some <strong>eco-friendly packaging<\/strong> using:<\/p>\n<ul>\n<li>SUGAR DOG in white<\/li>\n<li>CARBON FREE in black<\/li>\n<li>PET PCR in 35%<\/li>\n<\/ul>\n<p>So recycled packaging is, in its own right, among the customizations and choices available. And the focus on green even extends to trying to &#8220;educate&#8221; about recycling. <\/p>\n<p>In fact, good packaging contains all the important information about it: how to use it, how to transport it, but also <strong>how to dispose of the packaging.<\/strong> This last aspect is crucial: a customer who is informed about how to dispose of a material is more likely to become involved in its recycling. <\/p>\n<p>Thus the packaging itself can take on a very important role and help &#8220;educate&#8221; the consumer about the proper use of waste by sharing, as a result, the green ethos of the company that produces it.<\/p>\n<p>We at Steba are enthusiastically investing in green, so that we can offer a wide selection of sustainable products and alternatives that are of great value to the environment and the end consumer.<\/p>\n<p>Our goal is to turn Steba into a proud spokesperson for growing ecological awareness.<\/p>\n<p>\u2192 Sustainability article: <a href=\"https:\/\/steba.it\/packaging-plastica-riciclata-e-scenario\/\">&#8220;Recycled packaging and scenario&#8221;<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/07\/biopackaging-personalizzato-steba.jpg\" alt=\"steba custom biopackaging\"><\/p>\n<h2 style=\"text-align: center;\">How to customize packaging with Steba<\/h2>\n<p><strong>Protection<\/strong>, <strong>flexibility<\/strong>, <strong>information<\/strong>, product <strong>identification<\/strong> and <strong>recycling<\/strong> are all positive aspects of customized packaging. For these reasons, the design phase appears indispensable in order to achieve the right coating capable of enhancing the content. <\/p>\n<p>Steba has several packaging customization capabilities. It uses state-of-the-art decoration and printing techniques, as well as skilled support for packaging customization.<br \/>The techniques available are <strong>screen printing<\/strong>, <strong>pad printing<\/strong>, <strong>hot stamping<\/strong>, <strong>metallization<\/strong>, and <strong>varnishing<\/strong>. <\/p>\n<p>These processes will make it possible to create packaging with an attractive graphic design, to make it an information, identification tool, always aligned with the corporate philosophy.<\/p>\n<p><a href=\"https:\/\/steba.it\/contatti\/\" target=\"_blank\" rel=\"noopener noreferrer\">Contact us<\/a>, we will help you create your new product line!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Customized packaging plays a key role in product promotion. This requires that it be well designed and of high quality.<\/p>\n","protected":false},"author":1,"featured_media":1742,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"class_list":["post-2052","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-steba-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom Packaging and its Importance | Steba Blog<\/title>\n<meta name=\"description\" content=\"Customized Packaging. Well-Designed and High Quality Packaging has a Fundamental Role in the Promotion of the Product itself. 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