{"id":2030,"date":"2020-12-18T13:35:15","date_gmt":"2020-12-18T12:35:15","guid":{"rendered":"https:\/\/steba.it\/primary-packaging-for-cosmetics\/"},"modified":"2025-10-09T14:49:09","modified_gmt":"2025-10-09T12:49:09","slug":"primary-packaging-for-cosmetics","status":"publish","type":"post","link":"https:\/\/steba.it\/en\/primary-packaging-for-cosmetics\/","title":{"rendered":"Primary packaging for cosmetics"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2025\/09\/packaging-primario-per-cosmetici-steba-1.jpg\" alt=\"Primary packaging for Steba cosmetics\"><\/p>\n<p>We often hear about primary packaging and secondary packaging for cosmetics, but <em>what is meant by these words?<\/em><\/p>\n<p>The difference is quickly explained:<\/p>\n<ul>\n<li><strong>primary packaging<\/strong> is the container inside which the cosmetic is stored.<br \/> To understand it better, it is the part of the packaging that is <strong>in direct contact with the product<\/strong>.<\/li>\n<li><strong>secondary<\/strong> <strong>packaging<\/strong> is the <strong>packaging<\/strong> we see on store shelves and serves to make it easier to transport, store and display.<\/li>\n<\/ul>\n<p>While the latter are almost always made of cardboard, the former can come in <strong>very different materials<\/strong>.<\/p>\n<p><strong>We at Steba are the quality Italian company in the resale of primary packaging since 1987<\/strong>.<br \/> Let us now look in detail at the two most common categories of cosmetic containers:<\/p>\n<ul>\n<li><a href=\"#flaconiplastica\"><strong>the plastic bottles for cosmetics<\/strong><\/a><\/li>\n<li><a href=\"#contenitorivetro\"><strong>the glass cosmetic containers<\/strong><\/a><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">Plastic cosmetic containers  <\/h2>\n<p>The most popular primary packaging for cosmetics are <strong>plastic bottles.<\/strong> In fact, these products have the advantage of being <strong>hygienic<\/strong>, <strong>lightweight<\/strong>, and <strong>inexpensive<\/strong>. <\/p>\n<p>There are a variety of types, and among them we recognize:<\/p>\n<ul>\n<li><strong><br \/>\n  <a href=\"https:\/\/steba.it\/categoria-prodotto\/flaconi-in-plastica\/\">bottles <\/a><br \/>\n<\/strong>&#8211; <em>Classic<\/em> plastic packaging that dispenses product through closure systems that differ in form and function.<\/li>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/flaconi-airless\/\"><br \/>\n  <strong>airless bottles<\/strong><br \/>\n<\/a> &#8211; Products with the specific &#8220;<em>airless<\/em>&#8221; dispensing system that allows the entire contents to be used without danger of contamination.<\/li>\n<li><strong><br \/>\n  <a href=\"https:\/\/steba.it\/categoria-prodotto\/vasetti-in-plastica\/\">Vases <\/a><br \/>\n<\/strong>&#8211; These are the typical cream jars, with unscrewable caps.<\/li>\n<\/ul>\n<p>If, speaking of plastic, you are interested in understanding how to dispose of it, we recommend reading our article about <a href=\"https:\/\/steba.it\/lo-smaltimento-e-il-riutilizzo-della-plastica-nei-contenitori\/\">the disposal and reuse of plastic in containers.<\/a><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/12\/flaconi-airless-steba.jpg\" alt=\"Steba Airless Bottles\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/12\/vasetti-in-plastica-steba.jpg\" alt=\"Steba Plastic Jars\"><\/p>\n<h2 style=\"text-align: center;\">Glass cosmetic containers  <\/h2>\n<p>Next to plastic bottles, there are <strong>glass cosmetic containers<\/strong>.<br \/>This is the type that is mostly chosen by the <em><br \/>\n  <strong>high-end brands<\/strong><br \/>\n<\/em>, that is, those companies that offer expensive and exclusive products. In their case, the glass pack is used to further <strong>embellish<\/strong> the cosmetic making the buying and usage experience even more fulfilling. <\/p>\n<p>However, in some cases a glass and opaque solution also becomes essential for <strong>cosmetic preservation<\/strong>. For example, <em>Vitamin C serums<\/em> require this type of packaging because of the instability of their main ingredient, which can <strong>oxidize<\/strong> and <strong>become damaged<\/strong> in contact with light. <\/p>\n<p>Check out <a href=\"https:\/\/steba.it\/categoria-prodotto\/vetro\/\"><br \/>\n  <strong>our selection<\/strong><br \/>\n<\/a> of glass packaging to find the best solution for you!<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/12\/flaconi-in-vetro-steba.jpg\" alt=\"Steba glass bottle\"><\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/12\/vaso-in-vetro-steba.jpg\" alt=\"Steba Glass Vaso\"><\/p>\n<h2 style=\"text-align: center;\">The values conveyed by packaging  <\/h2>\n<p>The packaging of a cosmetic conveys all the values of the brand.<br \/>Therefore, the<strong> choice of packaging<\/strong> is crucial for a<strong>cosmetic company<\/strong>.<br \/>In fact, the packaging can drastically change the impression the consumer makes about our product and about us.<\/p>\n<p>It therefore becomes important to focus on <strong>a pack that fully represents us<\/strong>, is eye-catching and conveys all our corporate values through careful <strong>customization<\/strong>.<br \/>In this regard, we recommend reading our article on the<a href=\"https:\/\/steba.it\/limportanza-del-packaging-personalizzato\/\"><br \/>\n  <strong>importance of personalized packaging<\/strong><br \/>\n<\/a>.<\/p>\n<p>However, this is not enough. Today, it has also become necessary to take into consideration the<strong>eco-sustainability of packaging<\/strong> by choosing recyclable containers made from recycled materials. <\/p>\n<p>Finally, another important aspect to pay attention to is <strong>safety<\/strong>.<br \/>It is, of course, incumbent on us that our primary packaging respects the <strong>product it contains<\/strong>.<\/p>\n<h3 style=\"text-align: center;\">The cosmetics trend<\/h3>\n<p>Nowadays, <strong>skincare products<\/strong> represent one of the <strong>most lucrative slices of the cosmetics market<\/strong>.<\/p>\n<p>It is no coincidence that more and more companies are focusing on creating <strong>skin care beauty lines<\/strong>, crowding the shelves with ever-changing and new creams, toners and serums.<br \/>If you want to learn more we recommend reading <strong><br \/>\n  <a href=\"https:\/\/www.cosmeticaitalia.it\/centro-studi\/Consumi-2019\/\">this report<\/a><br \/>\n<\/strong> on the skincare market in 2019 from the<strong>National Association of Cosmetic Companies<\/strong>.<\/p>\n<p>Making a difference in such a saturated market depends on both the <strong>quality of the product<\/strong> and the <strong>packaging<\/strong> in which it is offered. In fact, it is undeniable that a <strong>good first impression<\/strong> is crucial, and that is precisely why we must choose the packaging of our cosmetics carefully. <\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2020\/12\/packaging-skincare-steba.jpg\" alt=\"Steba skincare packaging\"><\/p>\n<h2 style=\"text-align: center;\">Steba&#8217;s proposals for primary packaging for cosmetics<\/h2>\n<p>We at Steba have been operating in the <strong>resale of cosmetic packaging<\/strong> for many years now. Our focus is on four main areas: <\/p>\n<ul>\n<li>creativity<\/li>\n<li>the environment<\/li>\n<li>reliability<\/li>\n<li>the quality of the material<\/li>\n<\/ul>\n<p>As such, we help cosmetic companies catch <strong>market trends<\/strong> with a focus on <strong>sustainability<\/strong>.<\/p>\n<p><strong>Our<\/strong> primary packaging <strong>offerings<\/strong> for cosmetics include these product lines:<\/p>\n<ul>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/flaconi-airless\/\"><strong>airless bottles<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/flaconi-in-plastica\/\"><strong>plastic bottles<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/vetro\/\"><strong>glass<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/vasetti-in-plastica\/\"><strong>plastic jars<\/strong><\/a><\/li>\n<li><a href=\"https:\/\/steba.it\/categoria-prodotto\/alluminio\/\"><strong>aluminum<\/strong><\/a><\/li>\n<\/ul>\n<p>Together we can assess your needs and find the <strong>best solution<\/strong>.<br \/>If you would like to learn more about Steba cosmetic containers or would like to receive a quote, <strong><br \/>\n  <a href=\"https:\/\/steba.it\/contatti\/\">contact us<\/a><br \/>\n<\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Primary packaging is necessary to contain and protect the cosmetic, but also to convey brand values.<\/p>\n","protected":false},"author":1,"featured_media":1731,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[452],"tags":[],"class_list":["post-2030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-steba-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Primary Packaging for Cosmetics, Plastics and Glass | Steba Blog<\/title>\n<meta name=\"description\" content=\"Primary Packaging is Necessary to Contain and Protect Cosmetics, but also to Convey Brand Values. Read more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/steba.it\/en\/primary-packaging-for-cosmetics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primary Packaging for Cosmetics, Plastics and Glass | Steba Blog\" \/>\n<meta property=\"og:description\" content=\"Primary Packaging is Necessary to Contain and Protect Cosmetics, but also to Convey Brand Values. 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