{"id":2016,"date":"2021-07-06T09:24:15","date_gmt":"2021-07-06T07:24:15","guid":{"rendered":"https:\/\/steba.it\/wecosmoprof-2021-and-the-new-format-in-the-presence-of-the-beauty-fair\/"},"modified":"2025-10-09T14:49:16","modified_gmt":"2025-10-09T12:49:16","slug":"wecosmoprof-2021-and-the-new-format-in-the-presence-of-the-beauty-fair","status":"publish","type":"post","link":"https:\/\/steba.it\/en\/wecosmoprof-2021-and-the-new-format-in-the-presence-of-the-beauty-fair\/","title":{"rendered":"WeCosmoprof 2021 and the new format in the presence of the beauty fair"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2025\/09\/wecosmoprof-2021-steba.jpg\" alt=\"WeCosmoprof 2021, Steba\"><\/p>\n<p>After a period of forced withdrawal in which the <a href=\"https:\/\/steba.it\/cosmoprof-2020-annullato-see-you-in-2021\/\"><br \/>\n  <strong>Cosmoprof was canceled<\/strong><br \/>\n<\/a>, the most important <strong>cosmetics trade show<\/strong> is ready to reopen its doors.<br \/>Given the <strong>great buzz<\/strong> and the beauty industry&#8217;s <strong>desire to restart<\/strong> after 12 months of digital-only experiences, registrations for the world&#8217;s most famous networking event are already at a <strong>record high<\/strong>.<\/p>\n<p>For this long-awaited return, Cosmoprof decided to launch a <strong>double event<\/strong>:<\/p>\n<ul>\n<li>the <em><br \/>\n  <strong>WeCosmoprof International 2021<\/strong><br \/>\n<\/em>, entirely <strong>online<\/strong><\/li>\n<li>l&#8217;<em><br \/>\n  <strong>OnBeauty<\/strong><br \/>\n<\/em> By Cosmoprof, an <strong>in-person<\/strong> event in Bologna with an <strong>unprecedented format<\/strong><\/li>\n<\/ul>\n<p>Instead, the more classical ways of holding the fair will be <strong>fully resumed in March 2022<\/strong>.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2021\/07\/cosmoprof-2021-bologna-steba.jpg\" alt=\"Cosmoprof 2021 Bologna, Steba\"><\/p>\n<p style=\"text-align: center;\">@Cosmoprof network Bologna <a href=\"https:\/\/www.wecosmoprof.com\/\">https:\/\/www.wecosmoprof.com\/<\/a><\/p>\n<h2>WeCosmoprof 2021: when and how it was held<\/h2>\n<p>Given the incredible involvement of companies and customers that has always characterized the event, Cosmoprof has decided to give a first taste of the return to the fair through an <strong>exclusively digital event<\/strong>: the <a href=\"https:\/\/www.wecosmoprof.com\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n  <strong>WeCosmoprof International 2021<\/strong><br \/>\n<\/a>.<\/p>\n<p>The meetings took place <strong>between June 7 and June 18<\/strong> in <strong>Virtual Room<\/strong> within the <strong>Cosmoprof My Match<\/strong> platform.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2021\/07\/wecosmoprof-international-2021-evento-digital-steba.jpg\" alt=\"WeCosmoprof International 2021, Steba digital event\"><\/p>\n<p style=\"text-align: center;\">@Cosmoprof network Bologna <a href=\"https:\/\/www.wecosmoprof.com\/\">https:\/\/www.wecosmoprof.com\/<\/a><\/p>\n<p>The ten-day business event involved <strong>all the major players in the market<\/strong> and was an opportunity to reconnect, exchange ideas, present projects and <em>get close again, albeit virtually<\/em>.<br \/>However, the opportunity for a closer meeting will not be long in coming.<\/p>\n<h2>OnBeauty By Cosmoprof in September: the new in-person format<\/h2>\n<p><img decoding=\"async\" src=\"https:\/\/steba.it\/wp-content\/uploads\/2021\/07\/onbeauty-cosmoprof-2021-steba.jpg\" alt=\"OnBeauty Cosmoprof 2021, Steba\"><\/p>\n<p style=\"text-align: center;\">@Cosmoprof network Bologna <a href=\"https:\/\/www.wecosmoprof.com\/\">https:\/\/www.wecosmoprof.com\/<\/a><\/p>\n<p>However, Cosmoprof has decided to organize an <strong>in-person event<\/strong> that will bring back the feelings of <strong>growth<\/strong>, <strong>encounter<\/strong> and <strong>innovation<\/strong> that have always been the driving force behind the event. The stage will always be <strong>Bologna<\/strong> and the dates are <strong>September 9-13, 2021<\/strong>. <\/p>\n<p>The organization has gone to <strong>great lengths to ensure maximum safety<\/strong> for all participants and to guarantee that <strong>the required minimum distances<\/strong> are always <strong>respected<\/strong>.<br \/>Each market sector will have <strong>its own pavilion<\/strong> that can be accessed in an orderly manner, and all initiatives will take place <strong>more quickly<\/strong> to allow for a <strong>more dynamic flow of people<\/strong>.<\/p>\n<p>As always, the sectors involved touch on every nuance of the <strong>beauty world<\/strong>, from the <strong>supply chain<\/strong> to the <strong>retail sector<\/strong>, from <strong>green&amp;organic cosmetics<\/strong> to<strong>professional aesthetics<\/strong>, via <strong>spas<\/strong>, <strong>nails<\/strong> and <strong>hair salons<\/strong>. <br \/>If you want to know more about this fair, we recommend reading <a href=\"https:\/\/steba.it\/steba-cosmoprof-worldwide-bologna\/\"><br \/>\n  <strong>this article of ours<\/strong><br \/>\n<\/a>.<\/p>\n<h2>Steba&#8217;s participation in Cosmoprof<\/h2>\n<p>Steba has participated in numerous editions of Cosmoprof, always distinguishing itself by:<\/p>\n<ul>\n<li><strong>innovation<\/strong><\/li>\n<li><strong>seriousness<\/strong><\/li>\n<li><strong>expertise<\/strong><\/li>\n<\/ul>\n<p>On every occasion the company wanted to convey its <strong>deep values<\/strong>, the <strong>most innovative ideas<\/strong> that have animated the management for years. And the great attention to <strong>sustainability<\/strong> in the choice of packaging and beyond. <br \/>In fact, Steba&#8217;s latest booth at the fair included a <strong>green corner<\/strong>, made <strong>entirely of recycled cardboard<\/strong>, within which to meet customers in total peace. <\/p>\n<p>If you would like to read more about <strong>Steba<\/strong>&#8216;s experience <strong>at the last Cosmoprof in 2019<\/strong>, you can find an account of the experience at this link: <em><br \/>\n  <a href=\"https:\/\/steba.it\/steba-a-cosmoprof-2019-worldwide-bologna\/\"><br \/>\n    <strong>Steba Srl participated in Cosmoprof 2019<\/strong><br \/>\n  <\/a><br \/>\n<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>WeCosmoprof 2021: how the online version of the world&#8217;s leading cosmetics fair came to be.<\/p>\n","protected":false},"author":1,"featured_media":1724,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[546,452],"tags":[],"class_list":["post-2016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-steba-and-cosmoprof","category-steba-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>WeCosmoprof 2021, the Online Cosmetic Fair - Blog - Steba<\/title>\n<meta name=\"description\" content=\"WeCosmoprof 2021: When Was and How Was the Online Version of the World&#039;s Most Important Cosmetic Fair? 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