We often hear about primary packaging and secondary packaging for cosmetics, but what is meant by these words?
The difference is quickly explained:
- primary packaging is the container inside which the cosmetic is stored.
To understand it better, it is the part of the packaging that is in direct contact with the product. - secondary packaging is the packaging that we see on store shelves and serves to make it easier to transport, store and display.
While the latter are almost always made of cardboard, the former can come in very different materials.
We at Steba are the quality Italian company in the resale of primary packaging since 1987.
Let us now look in detail at the two most common categories of cosmetic containers:
Plastic cosmetic containers
The most popular primary packaging for cosmetics are plastic bottles. In fact, these products have the advantage of being hygienic, lightweight, and inexpensive.
There are a variety of types, and among them we recognize:
- bottles – Classic plastic packaging that dispenses product through closure systems that differ in form and function.
- airless bottles – Products with the specific “airless” dispensing system that allows the entire contents to be used without danger of contamination.
- jars – These are the typical cream jars, with unscrewable caps.
If, speaking of plastic, you are interested in understanding how to dispose of it, we recommend reading our article about the disposal and reuse of plastic in containers.
Glass cosmetic containers
Next to plastic bottles, there are glass cosmetic containers.
This is the type that is mostly chosen by the high-end brands, that is, those companies that offer expensive and exclusive products. In their case, the glass pack is used to further embellish the cosmetic making the buying and usage experience even more fulfilling.
However, in some cases a glass and opaque solution also becomes essential for cosmetic preservation. For example, Vitamin C serums require this type of packaging because of the instability of their main ingredient, which can oxidize and become damaged in contact with light.
Check out our selection of glass packaging to find the best solution for you!
The values conveyed by packaging
The packaging of a cosmetic conveys all the values of the brand.
Therefore, the choice of packaging is crucial for acosmetic company.
In fact, the packaging can drastically change the impression the consumer makes about our product and us.
It therefore becomes important to focus on a pack that fully represents us, is eye-catching and conveys all our corporate values through careful customization.
In this regard, we recommend reading our article on theimportance of personalized packaging.
However, this is not enough. Today, it has also become necessary to take into consideration theeco-sustainability of packaging by choosing recyclable containers made from recycled materials.
Finally, another important aspect to pay attention to is safety.
It is of course incumbent on us that our primary packaging respects the product it contains.
The cosmetics trend
Nowadays, skincare products represent one of the most lucrative slices of the cosmetics market.
It is no coincidence that more and more companies are focusing on creating skin care beauty lines, crowding the shelves with ever-changing and new creams, toners and serums.
If you want to learn more we recommend reading this report on the skincare market in 2019 from theNational Association of Cosmetic Companies.
Making a difference in such a saturated market depends on both the quality of the product and the packaging in which it is offered. In fact, it is undeniable that a good first impression is crucial, and that is precisely why we must choose the packaging of our cosmetics carefully.
Steba’s proposals for primary packaging for cosmetics
We at Steba have been operating in the resale of cosmetic packaging for many years now. Our focus is on four main areas:
- creativity
- the environment
- reliability
- the quality of the material
As such, we help cosmetic companies catch market trends with a focus on sustainability.
Our primary packaging offerings for cosmetics include these product lines:
Together we can assess your needs and find the best solution.
If you would like to learn more about Steba cosmetic containers or would like to receive a quote, contact us!
