Official update: Cosmoprof 2020 has been canceled for this year.
Read the official statement: See you in 2021
The management of the world cosmetics fair has decided to postpone the Bologna beauty event in spring 2021.
The health emergency has caused a blockade, a general lockdown that has brought Italy and the entire world to a standstill.
Despite the fact that various states and Italy itself are grappling with a gradual restart and the resulting problems and difficulties, all sectors and, in particular that of major events, still have to cope with the primary need for security.
The reasons for the cancellation of Cosmoprof 2020
Large gatherings are still dangerous.
The continuation of the COVID-19 outbreak and its unpredictable evolution makes it impossible to guarantee the safety of event users and the usual success of the show.
In addition, the current economic scenario and crisis situations around the world have forced Cosmoprof to be postponed until next year.
Steba will participate in Cosmoprof 2021
Steba will participate in next year’s fair, Cosmoprof 2021. We aim to always respond professionally to market trends and demands.
The theme proposed in the 2020 edition would be “journey.” A “futuristic” journey in the world of beauty through the next 10 years: Vision 2030.
It would have been about sharing and discussing a set of suggestions and anticipations about the future and the new decade that has begun.
As we had anticipated in the article “Steba participates in Cosmoprof 2020 Bologna,” this new decade coincides with a historical moment full of transformations and unknowns between climate change, environmental pollution, new technologies that are increasingly impactful, and economic and social differences.
It will be interesting to see how the crisis and the health emergency will affect trade in the coming months, how the beauty world will be transformed, and how packaging and the demand for sanitizing and hygienic products will continue to drive demands and our daily lives.
Steba is also restarting with the goal of responding to market changes.
We are a solid company with long experience. We have the desire, enthusiasm and ability to deal with difficulties. Being able to listen to our customers’ needs allows us to come up with new solutions that we would like to share with you in Bologna next spring.
