After a period of forced withdrawal in which the Cosmoprof was canceled, the most important cosmetics trade show is ready to reopen its doors.
Given the great buzz and the beauty industry’s desire to restart after 12 months of digital-only experiences, memberships for the world’s most famous networking event are already at a record high.
For this long-awaited return, Cosmoprof decided to launch a double event:
- the WeCosmoprof International 2021, entirely online
- l’OnBeauty By Cosmoprof, an in-person event in Bologna with an unprecedented format
Instead, the more classical ways of holding the fair will be fully resumed in March 2022.
@Cosmoprof network Bologna https://www.wecosmoprof.com/
WeCosmoprof 2021: when and how it was held
Given the incredible involvement of companies and customers that has always characterized the event, Cosmoprof has decided to give a first taste of the return to the fair through an exclusively digital event: the WeCosmoprof International 2021.
The meetings took place between June 7 and June 18 in Virtual Room within the Cosmoprof My Match platform.
@Cosmoprof network Bologna https://www.wecosmoprof.com/
The ten-day business event involved all the major players in the market and was an opportunity to reconnect, exchange ideas, present projects and get close again, albeit virtually.
However, the opportunity for a closer meeting will not be long in coming.
OnBeauty By Cosmoprof in September: the new in-person format
@Cosmoprof network Bologna https://www.wecosmoprof.com/
However, Cosmoprof has decided to organize an in-person event that will bring back the feelings of growth, encounter and innovation that have always been the driving force behind the event. The stage will always be Bologna and the dates are September 9-13, 2021.
The organization has gone to great lengths to ensure maximum safety for all participants and to guarantee that the required minimum distances are always respected.
Each market sector will have its own pavilion that can be accessed in an orderly manner, and all initiatives will take place more quickly to allow for a more dynamic flow of people.
As always, the sectors involved touch on every nuance of the beauty world, from the supply chain to the retail sector, from green&organic cosmetics toprofessional aesthetics, via spas, nails and hair salons.
If you want to know more about this fair, we recommend reading this article of ours.
Steba’s participation in Cosmoprof
Steba has participated in numerous editions of Cosmoprof, always distinguishing itself by:
- innovation
- seriousness
- expertise
On each occasion the company wanted to convey its deep values, the most innovative ideas that have animated the management for years. And the great attention to sustainability in the choice of packaging and beyond.
In fact, Steba’s latest booth at the fair included a green corner, made entirely of recycled cardboard, within which to meet customers in total peace.
If you would like to read more about Steba‘s experience at the last Cosmoprof in 2019, you can find an account of the experience at this link: Steba Srl participated in Cosmoprof 2019
